Conditional discounts let you show different next-purchase discount offers based on the value of the customer's order.
They are useful when you want to reward higher-value orders with a stronger offer, give smaller orders a standard offer, or avoid showing a discount when an order does not meet the threshold you have chosen.
For example, you might set up rules like this:
Orders under $50: no discount
Orders from $50 to $99.99: 10% off the next order
Orders of $100 or more: $20 off, free shipping, or a stronger offer
The discount shown in the email is based on the order data available for that notification. This lets one email template support multiple offers without needing to create separate templates for each order-value segment.
Before you start
If you do not see the newer discount options in the builder, enable the Enhanced Discount Component from Feature Management first. You can follow the setup steps here: How To Enable Advanced Discount Components.
How to use conditional discounts
Open the template set you want to edit.
Open the notification template where you want the discount to appear.
Add a Discount component, or click an existing Discount component in the template.
Use the discount settings on the right side of the builder to configure your offer and any order-value conditions.
Review the template and repeat this setup for any other notification templates where you want the same conditional offer to appear.
Discount settings are template-specific, so changing the discount in one notification template does not automatically add that same offer to every other notification template.
A note about discount combinations
The enhanced discount component can support more flexible offers, including offers that use more than one discount benefit. Whether a discount can combine with other discounts at checkout depends on the discount classes and combination settings supported by Shopify. If you plan to combine order, product, or shipping discounts, review Shopify's discount-combination behavior here: Combining discounts.
You will need to publish your updated templates to Shopify before these changes are reflected in your live notification emails.
Please reach out to [email protected] or through the in-app chat if you have any questions.