Skip to main content

When and how are Shopify notification emails triggered and sent to customers?

How and when Shopify email notifications are sent to your customers

Nick Castellano avatar
Written by Nick Castellano
Updated over 2 years ago

Your Shopify notification emails are sent to your customers based on interactions with your store that trigger them, such as placing an order or resetting a password.

You can find information on when and how each email is triggered below:

Orders Section:

  1. Order confirmation: Sent automatically to the customer after they place their order.

  2. Order edited: Sent to the customer after their order is edited.

  3. Order invoice: Sent to the customer when the order has an outstanding balance.

  4. Order canceled: Sent automatically to the customer if their order is canceled.

  5. Order refund: Sent automatically to the customer if their order is refunded.

  6. Draft order invoice: Sent to the customer when a draft order invoice is created.

  7. Email cart from POS: Sent to the customer when you email their cart from POS.

  8. Abandoned checkout: Sent to the customer if they leave checkout before they buy the items in their cart.

  9. POS Exchange Receipt: Sent to the customer after they complete an exchange in person and want to be emailed a receipt.

  10. Gift card created: Sent automatically to the customer when you issue or fulfill a gift card.

  11. Payment error: Sent automatically to the customer if their payment can’t be processed.

Shipping Section:

  1. Fulfillment request*: Sent automatically to a third-party fulfillment service provider when order items are fulfilled. (*Since this email is not a customer-facing one, it does not have the opportunity to provide ROI. As such, we DO NOT support this email in Spently.)

  2. Shipping confirmation: Sent automatically to the customer when their order is fulfilled.

  3. Shipping update: Sent automatically to the customer if their fulfilled order’s tracking number is updated.

  4. Out for delivery: Sent to the customer automatically after orders with tracking information are out for delivery.

  5. Delivered: Sent to the customer automatically after orders with tracking information are delivered.

Local Delivery Section:

  1. Out for delivery: Sent to the customer when their local order is out for delivery.

  2. Delivered: Sent to the customer when their local order is delivered.

  3. Missed delivery: Sent to the customer when they miss a local delivery.

Local Pickup Section:

  1. Ready for pickup: Lets the customer know their order is ready to be picked up.

  2. Picked up: Sent to the customer when the order is marked as picked up.

Customer Section:

  1. Customer account invite: Sent to the customer with account activation instructions.

  2. Customer account welcome: Sent automatically to the customer when they complete their account activation.

  3. Customer account password reset: Sent automatically to the customer when they ask to reset their accounts password.

  4. Contact customer: Sent to the customer when you contact them from the orders or customers page.

Email Marketing Section:

  1. Confirmation email: Sent to the customer automatically when they sign up for email marketing.

Please reach out to [email protected] or through the in-app chat if you have any questions!

Did this answer your question?