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Make your emails personal by adding your customers first name
Make your emails personal by adding your customers first name
Tina Chan avatar
Written by Tina Chan
Updated over a week ago

We all love a personalized message. So why not engage with your customers in your transactional emails?

Creative copy is an excellent way to make your emails stand out from the crowd.

By adding in {{ billing_address.first_name }} to your Shopify notification emails will populate the customer's first name. This is a fantastic way to grab your customers' attention and will make them feel even more special. 

We already create unique discount codes with your customer's first name, however adding this in your email subject line and recommended products will help boost customer engagement.

You can check how these look by clicking on the desktop and mobile previews in the builder.

Kindly note that {{ billing_address.first_name }} can only be used in your Shopify notification emails. These are the transactional emails you send through Shopify.

You will need to publish your updated templates to Shopify for these changes to be reflected in your notification emails.

Please reach out to [email protected] or through the in-app chat if you have any questions!

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