UpOrder helps you customize Shopify notification emails. Those are different from the typical marketing emails you might send from Shopify Email, Klaviyo, Mailchimp, Omnisend, or another email marketing platform.
Shopify notification emails
Shopify notification emails are automated emails that Shopify sends when a specific store event happens, such as an order being placed, an order being fulfilled, a refund being issued, a shipment update happening, or a customer account event being triggered.
UpOrder does not decide when these emails are sent. Shopify triggers the notification, and UpOrder lets you customize the design and content of supported notification templates.
For the current list of supported notification templates, see Which Shopify notification emails does UpOrder power?
Typical marketing emails
Marketing emails are usually campaigns or automations that you send to a list, segment, or audience. Examples include newsletters, product launches, promotional campaigns, win-back flows, browse abandonment flows, and abandoned cart flows.
Marketing email tools usually control who receives the email, when they receive it, and what automation path they enter. They also usually handle subscriber consent, unsubscribes, list segmentation, and campaign reporting.
Where abandoned checkout fits
Shopify's abandoned checkout email is a special case because it is a Shopify notification connected to checkout recovery. It is different from broader marketing automations like cart abandonment or browse abandonment, which normally require a marketing automation tool.
UpOrder can customize Shopify's supported abandoned checkout notification template, but UpOrder does not create browse abandonment campaigns, cart abandonment campaigns, newsletter sends, or multi-email marketing flows.
Can notification emails include marketing content?
Yes. UpOrder can help you add branded design, product recommendations, discounts, social links, and other useful content to supported Shopify notification emails. The important distinction is that the email is still sent because Shopify triggered a notification event, not because you selected a marketing audience or launched a campaign.
Which tool should I use?
Use UpOrder when you want to improve Shopify order, shipping, account, return, payment, gift card, local pickup, local delivery, POS, or other supported notification templates.
Use a marketing email platform when you want to send newsletters, promotions, campaign emails, subscriber flows, browse abandonment, cart abandonment, or other audience-based marketing automations.
Because marketing and transactional email rules can vary by region, make sure your store's email practices meet the requirements that apply to your business.
Have a question or need help deciding where an email belongs? Contact us at [email protected] or through the in-app chat.