UpOrder tracks attributed revenue when a later Shopify order can be connected back to an UpOrder notification email or an UpOrder-generated discount code.
What counts as a conversion?
There are two main ways UpOrder can attribute a conversion.
1. Notification engagement within 7 days
If a customer places a later order within 7 days of opening an UpOrder notification email, UpOrder attributes that order to the notification that was most recently opened before the purchase.
This means UpOrder uses a last-touch model for notification emails: if more than one notification qualifies, the most recent qualifying email open gets the credit.
2. Redemption of an UpOrder-generated discount code
If the customer places an order using a discount code generated by UpOrder, UpOrder attributes that order to the discount and the notification it came from.
This attribution is not limited to the 7-day notification window. As long as the generated discount code is valid and redeemed, UpOrder can count the order as attributed revenue.
What revenue amount is shown?
UpOrder uses the Shopify order total for the attributed order, in the order currency, and adds that amount to revenue reporting for the notification or discount that received credit.
For notification engagement attribution, revenue is reported using the date of the qualifying email open. For discount-code attribution, revenue is reported using the date the discount was redeemed. This can make the reporting date different from the Shopify order date.
Why can UpOrder differ from Google Analytics, Shopify, or other tools?
It is normal for attribution numbers to differ between tools because each platform uses its own rules, tracking inputs, and attribution window.
UpOrder attributes notification revenue using the most recent qualifying email open within 7 days of the purchase.
UpOrder can attribute orders from UpOrder-generated discount codes even if the customer does not click a tracked link immediately before buying.
Analytics tools such as Google Analytics often depend on browser sessions, cookies, UTM parameters, device behavior, and consent settings.
Email open tracking can be affected by the customer's email app and privacy settings.
More than one tool may claim credit for the same order because they are answering different attribution questions.
How should I use UpOrder revenue reporting?
Use UpOrder analytics to understand how your notification emails and UpOrder-generated discounts contribute to repeat purchases and attributed revenue.
For overall store attribution, paid-channel reporting, or multi-touch analysis, compare UpOrder alongside Shopify, Google Analytics, and your other reporting tools instead of expecting every system to match exactly.
Can I still use UTM tags?
Yes. UpOrder adds UTM parameters to tracked links where possible, so tools such as Google Analytics can report on traffic from your notification emails.
You can review the UTM details here: Can I add UTM tags to emails?
You can view your email performance and attributed revenue in your UpOrder dashboard.
Please reach out to [email protected] or through the in-app chat if you have any questions.