UpOrder

Yes. UpOrder automatically adds UTM parameters to tracked links in your notification emails where possible. You do not need to add standard UTM tags manually for normal UpOrder email links.

These parameters help tools such as Google Analytics and Shopify reporting understand that the visit came from a notification email. Shopify also supports campaign and reporting workflows that use UTM parameters such as <code>utm_campaign</code>, <code>utm_source</code>, and <code>utm_medium</code>.

Not from the UpOrder builder. UpOrder uses fixed UTM values for its notification email click tracking, and those values are not currently configurable in-app.

You may still see <code>spently</code> in the UTM source and campaign values. This is expected. These values come from the original tracking system and are kept for reporting continuity.

For the notification types below, UpOrder appends these values after a customer clicks a tracked link:

Send yourself a real test email or place a test order that triggers the notification.

Check the final page URL after the redirect completes.

Confirm that the final URL includes <code>utm_campaign</code>, <code>utm_medium</code>, and <code>utm_source</code>.

1. Send yourself a real test email or place a test order that triggers the notification.
2. Click the link from the delivered email.
3. Check the final page URL after the redirect completes.
4. Confirm that the final URL includes <code>utm_campaign</code>, <code>utm_medium</code>, and <code>utm_source</code>.

The builder preview may not show the final redirected URL. Testing from the delivered email is the most reliable way to confirm the UTM values.

UpOrder appends UTM parameters to links that go through UpOrder click tracking.

If a destination URL already includes UTM parameters, UpOrder may still append its own UTM parameters after the click redirect. Test carefully before relying on manually added UTM values.

Sufio invoice links are an exception and are redirected without UpOrder UTM parameters.

Some newer or less common notification types might not have a named UTM campaign value yet. UpOrder can still track email performance internally, but the external UTM campaign value may not be as descriptive for those templates.

- UpOrder appends UTM parameters to links that go through UpOrder click tracking.
- If a destination URL already includes UTM parameters, UpOrder may still append its own UTM parameters after the click redirect. Test carefully before relying on manually added UTM values.
- Sufio invoice links are an exception and are redirected without UpOrder UTM parameters.
- Some newer or less common notification types might not have a named UTM campaign value yet. UpOrder can still track email performance internally, but the external UTM campaign value may not be as descriptive for those templates.

<a href="http://help.uporder.com/en/articles/1089706-how-do-conversions-and-revenue-get-tracked">How do conversions and revenue get tracked?</a>

<a href="https://help.shopify.com/en/manual/promoting-marketing/create-marketing/campaigns/understanding-campaigns" rel="nofollow noopener noreferrer" target="_blank">Shopify campaign tracking and UTM parameters</a>

<a href="https://support.google.com/analytics/answer/10917952" rel="nofollow noopener noreferrer" target="_blank">Google Analytics campaign URL guidance</a>

- <a href="http://help.uporder.com/en/articles/1089706-how-do-conversions-and-revenue-get-tracked">How do conversions and revenue get tracked?</a>
- <a href="https://help.shopify.com/en/manual/promoting-marketing/create-marketing/campaigns/understanding-campaigns" rel="nofollow noopener noreferrer" target="_blank">Shopify campaign tracking and UTM parameters</a>
- <a href="https://support.google.com/analytics/answer/10917952" rel="nofollow noopener noreferrer" target="_blank">Google Analytics campaign URL guidance</a>

Please reach out to <b><a href="mailto:support@uporder.com" rel="nofollow noopener noreferrer" target="_blank">support@uporder.com</a></b> or through the in-app chat if you have any questions.

How UpOrder adds UTM parameters to tracked notification email links.

Can I add UTM tags to emails?

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Notification	`utm_campaign`	`utm_medium`	`utm_source`
Order Confirmation	`Spently Order Confirmation Email`	`notification_email`	`spently`
Order Cancelled	`Spently Order Cancelled Email`	`notification_email`	`spently`
Refund	`Spently Refund Email`	`notification_email`	`spently`
Draft Order Invoice	`Spently Draft Order Email`	`notification_email`	`spently`
Abandoned Checkout	`Spently Abandoned Checkout Email`	`notification_email`	`spently`
POS Receipt	`Spently POS Email`	`notification_email`	`spently`
Shipping Confirmation	`Spently Shipping Confirmation Email`	`notification_email`	`spently`
Shipping Update	`Spently Shipping Update Email`	`notification_email`	`spently`
Shipment Out for Delivery	`Spently Shipment Out for Delivery Email`	`notification_email`	`spently`
Shipment Delivered	`Spently Shipment Delivered Email`	`notification_email`	`spently`
Customer Account Invite	`Spently Customer Account Invite Email`	`notification_email`	`spently`
Customer Account Welcome	`Spently Customer Account Welcome Email`	`notification_email`	`spently`

Can I add UTM tags to emails?

Can I change the UTM values?

Current UTM values

How to test the final link

Important notes

Related resources