Skip to main content
All CollectionsFrequently Asked Questions
Why are my customers not receiving emails?
Why are my customers not receiving emails?

How to improve your email deliverability

Tina Chan avatar
Written by Tina Chan
Updated over a week ago

If your customers are not receiving email notifications from you, then it is most likely that the emails are either in a spam folder or bouncing back, which in turn prevents the customers from receiving it.

First, we would recommend you asking the customers to check their spam folders to see if the email got lost there.

If it is not there, then adding Shopify's SPF record should be able to help resolve this.

You can learn more about this topic in the link below:

  • Shopify Help Center (See "Add CNAME records to your third-party domain to connect to the Shopify SPF and DKIM records" for the resolution)

You will need to access your domain's DNS settings in order to solve this. If you're using a third-party domain, then only you can access it. If you're using a Shopify bought domain, then this can be done via the Shopify Admin > Online Store > Domains.

Doing this is just a few clicks away. :) Here's a guide on how you could do this:

  1. Log in to your domain hosting account.

  2. Find your domain's DNS settings.

  3. Then, add a new TXT record (or find your domain's TXT record) with the following contents:
    Under TXT 'Name', type in: @
    Under 'Value', type in: v=spf1 ~all
    Like so:

  4. Hit Save.

*Kindly note that after you update the SPF record, it can take up to 48 hours for the changes to take effect.*


Please reach out to [email protected] or through the in-app chat if you have any questions!

Did this answer your question?