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What do I do now that my Shopify notification emails are live?

A post-publish checklist for testing, monitoring, and keeping Shopify notification emails up to date.

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Written by Barranger

Congratulations on publishing your Shopify notification emails with UpOrder.

Once a template has been published or copied into Shopify, Shopify uses that template when the matching notification is triggered. UpOrder controls the email design and content, while Shopify still controls when the notification is sent.

Here are the most useful things to do after your templates are live.

Confirm Shopify is using the right template

If you updated several notification types, spot check the most important ones first, such as Order confirmation, Shipping confirmation, Shipment delivered, Ready for local pickup, or any notification that is central to your customer experience.

You can preview the template in Shopify or send yourself a Shopify test email. For details, see How do I send a test email for Shopify notification emails?

Watch the first few days of activity

Give the templates a little time to send before judging performance. After emails have been triggered, opened, and clicked, review your UpOrder analytics and reports to see how customers are engaging with them.

A good first review point is about 7 days after publishing, especially for high-volume stores. Smaller stores may need a wider date range before there is enough activity to review.

Keep your emails current

Notification emails are some of the highest-intent emails your customers receive, so it is worth reviewing them regularly. Many stores update them seasonally or quarterly with fresh product recommendations, featured products, navigation links, social links, discounts, or brand messaging.

When you make future edits in UpOrder, remember that saving changes in UpOrder does not automatically update the live Shopify notification. Publish or copy the updated template into Shopify again when you are ready for customers to receive the new version.

Know what UpOrder does and does not send

UpOrder does not send duplicate notification emails. Shopify sends the notification email when the matching Shopify event happens, and the customer receives the template that is currently saved in Shopify for that notification.

For a deeper explanation of triggers and sending behavior, see When and how are Shopify notification emails triggered and sent to customers?

If something looks wrong

  • If a live email still shows the old design, confirm the updated template was published or copied into Shopify.

  • If a customer did not receive an email, confirm the Shopify event happened and that Shopify was set to send the notification.

  • If a preview looks different from a delivered email, test with a Shopify preview, Shopify test email, or a real test order where possible.

Please reach out to [email protected] or through the in-app chat if you have any questions.

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